Support System: the Blog

I know - at first glance, the Underwire Camisole looks like just another camisole tank-top.  Upon second glance, it might look like just another shelf-bra tank-top.  However, upon third glance and initial pick-up, it's clear the Underwire Camisole is so much more.  

In case it's not clear, allow me to share with you the differences between the Underwire Camisole and a shelf-bra tank-top. 

• The basics: The Underwire Camisole consists of a complete underwire bra, whereas a shelf-bra tank-top consists of an additional thin layer of fabric and an elastic band for support.    
  
• The Underwire Camisole shapes and lifts you up.  A shelf-bra tank-top flattens and does not lift. 
• The Underwire Camisole is padded.  A shelf-bra tank-top is not.
  
• The Underwire Camisole can replace an underwire-bra.  A shelf-bra tank-top cannot.
• The Underwire Camisole is appropriate for going to the office, going out with friends, or running errands.  A shelf-bra tank-top is best for staying home. 
• The Underwire Camisole offers all the support of an underwire bra, combined with the coverage of a camisole tank-top.  A shelf-bra tank-top does not.
  

This is just a quick list of the differences between the Underwire Camisole and a shelf-bra tank-top.  Although they might look similar at first and second glances, upon third glance and initial pickup, it's clear that the Underwire Camisole is so much more. 

P.S.: A personal update on last month's post - I've been back to my surgeon.  He is pleased with how I'm healing, and I am able to breath through my nose for the first time in my life! I can't believe this is what I've been missing!

Happy February! Did you have a nice Valentine's Day? Spend it with a significant other? Girlfriends? A box of chocolate and a movie?  Whatever it looked like, I hope you had a good one. 

February is a short month, which meant there were the same amount of of things to pack in to fewer days.  Reports, inventory, emails - the list goes on. 

To make this month even more complicated, we were hit with SNOW!  No matter what the weather, I will always do my best to get you your orders as soon as I (with some help from the US Postal Service - love them) possibly can.  This meant walking to the Post Office after a recent storm because my car was buried in so much snow it was hardly visible. 

On a personal level, I had nose surgery this month! Yes, you read that correctly - I had nose surgery.  Have you heard of a "Deviated Septum"?  It's OK, neither had I.  The bone in the middle of your nose is your "Septum."  The septum should be straight to allow air to pass through, but mine was "deviated," meaning it was crooked.  As a result, I've never been able to properly breath through my nose.  My Doctor thought it was crazy that I've lived my entire life this way, but it's all I've ever known.  Surgery went well and although I'm still a little sore (and groggy), I'm optimistic about the results to come. 

I'll savor you a photo from surgery, but please enjoy a mid-storm walk to the Post Office to drop off some orders. 

XOXO,

Sophia

When you think of the month of February, what do you think of?  Valentine's Day, Red, Pink, Chocolates, hearts, etc. - only the obvious things.

Yes, all of those things probably come to mind when a lingerie employee thinks of the month of February as well, but they're probably thinking of something else: Chaos in the store!

Did you know that late January/early February is the busiest time of year for lingerie brands, stores, and employees?  I didn't, but given the major Holiday, it makes sense. 

But I'm here to tell you a different story.  Valentine's Day and the entire month of February doesn't impact us any more or less than any other time of year.  The Underwire Camisole is meant to be a basic, every day item (not a 'Valentine's Day Special,' per se).  If anything, in the past, the colder months have been slower for sales.  

The whole point of the Underwire Camisole is to be the basic (some might even say 'boring'), plain, simple undergarment you can wear with everything and under anything.  That pink floral bra at the back of your drawer might be cute, but I'm sure it's not quite as versatile. 

Maybe someday we'll offer a pink and red, lace, Valentine's Day special edition of the Underwire Camisole.  For now though, we'll stick with the basics. 

Happy Valentine's day to you and your loved ones. 

XOXO,

Sophia

Wowwie! Another year!  It's hard to believe that 2025 is already wrapping up and 2026 is upon us. This was, by far, the best year for Sophy by Sophia, selling the most Underwire Camisoles in a single year yet.  This feels a little like déjà vu - I remember saying this at this time last year.  Fortunately, the trend has continued. 

The end of the year is always a great time for reflection and planning.  Below are a couple things I think about and reflect on at the turn of a New Year, that you can use to reflect on your year as well: 

• In general, how did things go this year? Am I where I wanted to be at this time?  Or further along? Or behind? 
• What worked this year? What did not work this year? 
• Knowing what I know now, is there anything I would have done differently?

I could go on forever, but I've found these three ideas to be the most impactful when evaluating a year - both in business, and in life. 

Finally, one thing I will leave you with - I think it's very important to look back at the end of the year and be proud of how far you've come, but I acknowledge that it's easy to wish you were further along.  A very wise Mentor once told me that you'll always wish you were further along.  You could sell 2,000 Underwire Camisoles in a year and you would wish you had sold 3,000.  You could generate $1 million in sales and you would wish you generated $2 million instead.  Remember - there was a time that you dreamed to be in the position you're in today.  Don't take it for granted and continue to work as hard as you can, but don't forget, it's OK if you need to figure something out tomorrow (or as we can only say on December 31st - it's OK if we need to figure something out next year).

PS: Enjoy the photo from a 'business trip' taken earlier this month.  We have exciting things ahead in 2026 ;)

Cheers to 2026!  

XOXO,

Sophia

So you've found the site and you see that we integrated an underwire bra into a camisole tank top, and now you're thinking of all the ways you can wear the Underwire Camisole. We know there are endless ways to wear it, but we'll give you just a few here:

Completely covered, under tops and blouses:

You know those shirts that need some sort of layer underneath? Maybe the fabric isn't the softest, or you're worried you might sweat throughout the day and want something between your skin and your outer layer. The Underwire Camisole can be worn completely covered under tops and blouses for a smooth, comfortable base layer.

Somewhat covered, somewhat exposed:

You know those shirts that are just a little lower in the front than they should be? Maybe they have buttons or a zipper up the middle. You're headed to the office, not the nightclub you went to back in college, so you want to cover up. The Underwire Camisole is the perfect layer to give you the coverage you need, exactly where you need it. It’s slightly visible at the neckline for a clean, intentional look, but covered otherwise.

Totally exposed:

Finally, if you're feeling it, the Underwire Camisole can be worn completely exposed. Want to wear just a white or black camisole? The Underwire Camisole is it. The interior underwire bra is completely invisible, so no one will know you're essentially just wearing your bra (in the chicest way possible). The Underwire Camisole can be worn all by itself, confidently and completely exposed.

Now that you know all the ways the Underwire Camisole can be worn, go find the one that’s calling your name.

Hello Everyone! I think we're going to do blog posts on the last day of the month - what do you think? This way, you'll know they're coming and you can build your anticipation.

This month is a special one.  It's the anniversary of the day the Underwire Camisole was PATENTED! That's right - the Underwire Camisole's Patent was approved by the US Patent and Trademark Office (USPTO) two years ago today.  In case you're unfamiliar with the Patent Process, essentially, you work with an attorney, submit to the USPTO for review, and wait. And wait. And wait.  About a year or two later, you hear back whether or not the patent was approved.