Support System: the Blog

When you think of the month of February, what do you think of?  Valentine's Day, Red, Pink, Chocolates, hearts, etc. - only the obvious things.

Yes, all of those things probably come to mind when a lingerie employee thinks of the month of February as well, but they're probably thinking of something else: Chaos in the store!

Did you know that late January/early February is the busiest time of year for lingerie brands, stores, and employees?  I didn't, but given the major Holiday, it makes sense. 

But I'm here to tell you a different story.  Valentine's Day and the entire month of February doesn't impact us any more or less than any other time of year.  The Underwire Camisole is meant to be a basic, every day item (not a 'Valentine's Day Special,' per se).  If anything, in the past, the colder months have been slower for sales.  

The whole point of the Underwire Camisole is to be the basic (some might even say 'boring'), plain, simple undergarment you can wear with everything and under anything.  That pink floral bra at the back of your drawer might be cute, but I'm sure it's not quite as versatile. 

Maybe someday we'll offer a pink and red, lace, Valentine's Day special edition of the Underwire Camisole.  For now though, we'll stick with the basics. 

Happy Valentine's day to you and your loved ones. 

XOXO,

Sophia

Wowwie! Another year!  It's hard to believe that 2025 is already wrapping up and 2026 is upon us. This was, by far, the best year for Sophy by Sophia, selling the most Underwire Camisoles in a single year yet.  This feels a little like déjà vu - I remember saying this at this time last year.  Fortunately, the trend has continued. 

The end of the year is always a great time for reflection and planning.  Below are a couple things I think about and reflect on at the turn of a New Year, that you can use to reflect on your year as well: 

• In general, how did things go this year? Am I where I wanted to be at this time?  Or further along? Or behind? 
• What worked this year? What did not work this year? 
• Knowing what I know now, is there anything I would have done differently?

I could go on forever, but I've found these three ideas to be the most impactful when evaluating a year - both in business, and in life. 

Finally, one thing I will leave you with - I think it's very important to look back at the end of the year and be proud of how far you've come, but I acknowledge that it's easy to wish you were further along.  A very wise Mentor once told me that you'll always wish you were further along.  You could sell 2,000 Underwire Camisoles in a year and you would wish you had sold 3,000.  You could generate $1 million in sales and you would wish you generated $2 million instead.  Remember - there was a time that you dreamed to be in the position you're in today.  Don't take it for granted and continue to work as hard as you can, but don't forget, it's OK if you need to figure something out tomorrow (or as we can only say on December 31st - it's OK if we need to figure something out next year).

PS: Enjoy the photo from a 'business trip' taken earlier this month.  We have exciting things ahead in 2026 ;)

Cheers to 2026!  

XOXO,

Sophia

So you've found the site and you see that we integrated an underwire bra into a camisole tank top, and now you're thinking of all the ways you can wear the Underwire Camisole. We know there are endless ways to wear it, but we'll give you just a few here:

Completely covered, under tops and blouses:

You know those shirts that need some sort of layer underneath? Maybe the fabric isn't the softest, or you're worried you might sweat throughout the day and want something between your skin and your outer layer. The Underwire Camisole can be worn completely covered under tops and blouses for a smooth, comfortable base layer.

Somewhat covered, somewhat exposed:

You know those shirts that are just a little lower in the front than they should be? Maybe they have buttons or a zipper up the middle. You're headed to the office, not the nightclub you went to back in college, so you want to cover up. The Underwire Camisole is the perfect layer to give you the coverage you need, exactly where you need it. It’s slightly visible at the neckline for a clean, intentional look, but covered otherwise.

Totally exposed:

Finally, if you're feeling it, the Underwire Camisole can be worn completely exposed. Want to wear just a white or black camisole? The Underwire Camisole is it. The interior underwire bra is completely invisible, so no one will know you're essentially just wearing your bra (in the chicest way possible). The Underwire Camisole can be worn all by itself, confidently and completely exposed.

Now that you know all the ways the Underwire Camisole can be worn, go find the one that’s calling your name.

Hello Everyone! I think we're going to do blog posts on the last day of the month - what do you think? This way, you'll know they're coming and you can build your anticipation.

This month is a special one.  It's the anniversary of the day the Underwire Camisole was PATENTED! That's right - the Underwire Camisole's Patent was approved by the US Patent and Trademark Office (USPTO) two years ago today.  In case you're unfamiliar with the Patent Process, essentially, you work with an attorney, submit to the USPTO for review, and wait. And wait. And wait.  About a year or two later, you hear back whether or not the patent was approved.

Hello Everyone! It's Sophia, C.B.O. here at Sophy by Sophia. 

What is C.B.O., you ask? Great question - it stands for Chief Bra Officer (like Chief Executive Officer - but bras).

I've decided to start a blog to share more insight into the Sophia behind Sophy by Sophia, give updates, share more about the journey, etc. 

It's so hard to believe that I am where I am today, simply because I didn't like seeing the lines of my bra through my shirt.  I've turned my sketches into an actual, physical product.  I've built a website where people can see my face and purchase my project.  My product is in the hands of women that I do not know, in places throughout the country I have never heard of!  My name is on the tag on the backs while they're at work, out with friends, running errands, and more. 

What they say is true - entrepreneurship is a roller coaster.  One minute you're on top of the world, and the next minute you're in the depths of the Mariana Trench (According to a quick Google search - this is the lowest point on earth).  Like anything worth doing in life, it's not easy, but creating my own product and putting it out into the world is definitely the coolest (and of course, the most nerve-racking) thing I have ever done. 

Join the email list for some more ~formal~ updates, and follow the blog for some more ~Sophia~ updates. 

XOXO,

Sophia