Wowwie! Another year! It's hard to believe that 2025 is already wrapping up and 2026 is upon us. This was, by far, the best year for Sophy by Sophia, selling the most Underwire Camisoles in a single year yet. This feels a little like déjà vu - I remember saying this at this time last year. Fortunately, the trend has continued.
The end of the year is always a great time for reflection and planning. Below are a couple things I think about and reflect on at the turn of a New Year, that you can use to reflect on your year as well:
- In general, how did things go this year? Am I where I wanted to be at this time? Or further along? Or behind?
- What worked this year? What did not work this year?
- Knowing what I know now, is there anything I would have done differently?
I could go on forever, but I've found these three ideas to be the most impactful when evaluating a year - both in business, and in life.
Finally, one thing I will leave you with - I think it's very important to look back at the end of the year and be proud of how far you've come, but I acknowledge that it's easy to wish you were further along. A very wise Mentor once told me that you'll always wish you were further along. You could sell 2,000 Underwire Camisoles in a year and you would wish you had sold 3,000. You could generate $1 million in sales and you would wish you generated $2 million instead. Remember - there was a time that you dreamed to be in the position you're in today. Don't take it for granted and continue to work as hard as you can, but don't forget, it's OK if you need to figure something out tomorrow (or as we can only say on December 31st - it's OK if we need to figure something out next year).
PS: Enjoy the photo from a 'business trip' taken earlier this month. We have exciting things ahead in 2026 ;)
Cheers to 2026!
XOXO,
Sophia